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Color Me Clueless: Lyra Survey Finds Most Office Users Unaware of Actual Color Printing Costs




According to a recent survey by Lyra Research, the digital imaging authority, and Recharger Magazine, office printer users know very little about their enterprise's actual ink jet and toner cartridge costs. When asked to compare color-printing costs to black-and-white printing costs, only 7 percent accurately identified color printing consumables as costing four times as much. These findings are taken from Lyra's new report, "The Color of Opportunity: The Lyra U.S. Office Color Printing Survey." (PRWeb Jul 13, 2007)

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