home > news Lyra Announces China Hard Copy Hardware Market Demand Study -- In-Depth Multiclient Kano Study of Laser Printer and MFP Business Users to be Undertaken

Lyra Announces China Hard Copy Hardware Market Demand Study -- In-Depth Multiclient Kano Study of Laser Printer and MFP Business Users to be Undertaken




Lyra Research announced today that it will undertake a multiclient Kano market demand study that focuses on determining the hard copy hardware--laser printer and MFP--needs of business users in China. The study will identify and analyze the specific laser printer and MFP features needed and the relative priority of each in different lines of business and in different market segments of interest to hardware OEMs. The study will focus on IT managers and business printer and MFP users who are involved in or aware of printer purchases in six vertical markets--manufacturing, government, services, education, finance, and telecommunications. (PRWeb Sep 17, 2008)

Read the full story at http://www.prweb.com/releases/2008/09/prweb1335704.htm




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