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Lyra Releases Series of Reports on Print Usage and Purchase Requirements among SMEs in France, Italy, Poland, Turkey, and the United Kingdom




Lyra Research announces the release of a series of reports on Print Usage and Purchase Requirements among SMEs in Five European Countries. The reports are based on Lyra's 2008 survey of small and medium-size enterprises in France, Italy, Poland, Turkey, and the United Kingdom. The survey profiled office printer technology and investigated user perception regarding printing and technologies. The reports include findings on demographics and printing behavior; purchase intentions, preferences and channels; color use in the office; perception and preferences regarding ink jet and laser devices; supplies usage and purchase levels; and identification of sales opportunities. (PRWeb May 11, 2009)

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